About 28 Flowers
Founded by sisters Ellen and Charlie, 28 Flowers aims to blend the beauty of visual art with the elegance of floral design, creating a unique space that celebrates the intersection of these two creative fields.
Ellen Hayward
With a degree in Art History, Ellen has a passion for curating meaningful experiences through art. Known for her talent in selecting pieces that resonate with individual tastes, Ellen thrives on helping people discover artwork that speaks to them. With a commitment to showcasing emerging artists and fostering community engagement, Ellen looks forward to transforming the gallery into a vibrant hub for art lovers and creators alike.
Charlie Hayward
Educated at Central Saint Martins, where she earned a Fine Art degree, Charlie turned her love of flowers into a career. She began her journey at the prestigious Pulbrook and Gould, learning under some of London’s most established florists. Since then, she has blossomed into a prominent florist in her own right, known for her deep understanding of flower curation and her meticulous approach to design. Each bouquet she creates reflects her passion and extensive floral artistry and she is excited to share her love of flowers with Chelsea.